Emphasize Benefits, Not Features
Features describe what a product has, but benefits explain why it matters. Highlighting benefits helps customers see how a product improves their life, increasing trust Read More
Search Engines Have Changed Public Relations
Search engines have transformed public relations by giving consumers direct access to online opinions and brand narratives. Modern PR strategies must integrate SEO, content marketing, Read More
Detroit Seeing Ovals – Jonathan Munk (Revised & Expanded)
Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmark–or rather, roof-mark–as they look down on Read More
A Fold That’s Worth a Thousand Gain
It is pretty difficult to market a business. Aside from the fact that it is taxing, it is also expensive. Read More
Corporate Gifts – Imprint to Impress!
How to buy corporate gifts Read More
Billboards in Focus
Billboard advertising is considered the hottest advertising medium of the third millennium. They are a unique advertising medium. Read More
Ink and Its Printing Quality
What ever activity you are in, chances are ink is present. Read More
AIDA and DAGMAR – The Most Effective Models in Advertising Strategy
An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of Read More
Best Advertising for Small Business
The best advertising, whether for a small business or large, is advertising that works. The price a small business owner pays for advertising would not Read More
Faces of Multi-functional Posters
If theater has two faces to represent it, that of a happy and the crying, posters must also have multiplicity of faces, so to speak. Read More