Organizing corporate events can be exciting and rewarding, but it can also be stressful, especially when balancing the need for an enjoyable, valuable event with the responsibility of creating publicity for it. Publicity plays a vital role in attracting the right audience, gaining sponsorships, and ensuring the event’s success.
If approached strategically, publicity can become a manageable—and even enjoyable—part of the planning process. The following seven tips will guide you in creating effective publicity for your corporate events.
1. Delegate Publicity Tasks to a Dedicated Team Member
Instead of juggling every detail yourself, assign publicity responsibilities to a specific team member. This ensures you can focus on high-level event management while your publicity lead handles outreach, marketing materials, and media coordination.
2. Choose the Right Person for the Job
The success of your publicity efforts depends on the person you select. Ideally, they should already have media contacts, such as connections with local TV stations, newspapers, and online publications, before the event planning begins. Strong networking skills are a must.
3. Keep Messaging Short and Impactful
When creating direct mailers, advertisements, or press releases, prioritize concise, powerful copy. Avoid lengthy information packets unless specifically requested. Good writing paired with good editing makes your message more appealing and easier to remember.
4. Avoid Overly Creative or Flowery Language
While creativity can be beneficial, overcomplicating your message can confuse your audience. Keep your communication direct, simple, and easy to understand so your audience immediately grasps the key details.
5. Always Include Contact Information
This may seem obvious, but it’s often overlooked. Every publicity material should include a phone number, email address, or website where people can get more information or register for the event.
6. Keep Information Relevant and Up-to-Date
Outdated or irrelevant information can damage your credibility. Ensure press releases and announcements are updated regularly, especially if there are changes in schedule, speakers, or location.
7. Be Honest and Manage Expectations
Transparency builds trust. Avoid exaggerations in press releases or interviews, as they can lead to disappointment if the event doesn’t match the hype. Present your event truthfully to maintain a positive reputation.
Conclusion
Publicity is an essential part of any successful corporate event. By delegating effectively, choosing the right person, and keeping your messaging clear, relevant, and truthful, you can create buzz, attract the right audience, and leave a lasting impression.