Don’t Think Objections Are Necessarily Bad

Many salespeople perceive prospects' objections negatively. When these salespeople hear objections, they simply see them as obstacles in the way of closing a sale. However, Read More

5 Ways To Beef Up Sales… Immediately

Last week, one of my clients—we'll call him Rick—had a demo scheduled with a prospect. The standard "show up and throw up" they typically did Read More

5 Tips for Finding Your Core Competencies

Imagine if during an interview process, you could tell a sales recruit what sales performance competencies are needed and measured... and what levels are necessary Read More

Be Persuasive When You Sell: The Art of Subtle Selling

When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive. Read More