Detroit Seeing Ovals – Jonathan Munk (Revised & Expanded)
Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmark–or rather, roof-mark–as they look down on Read More
Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. Read More
9 Secrets Mark Twain Taught Me About Advertising
Whether he knew it or not, Sam Clemens had quite a bit to say about advertising. Here, among his many notable quotes, you’ll discover 9 Read More