When the tide comes in, all boats in the harbor rise—the tough part is figuring out how to bring the tide in for your business. Booming economies come and go, bringing surges of profit before receding into shortages and challenges. Yet, some businesses seem to weather tough times with ease, almost unaffected by recessions. What’s their secret? The answer is simple: customers.
Customers always buy—whether times are good or bad. They still have needs, desires, and reasons to make purchases. Understanding those needs gives you the key to keeping your business afloat when others are struggling. Implement these three proven tactics successful marketers use, and you’ll set yourself up for lasting success.
1. Focus on Just One
Customers can be like kids in a candy store—they want everything. But when faced with too many options, decision-making becomes harder. That’s why it pays to highlight and promote one product or service above the rest. By positioning it as the best deal, you make their choice easier and boost the likelihood of a sale.
2. Make Them Feel Good
Purchases are driven by emotions. A woman might buy a dress to feel confident and attractive, while a man might buy a saw to enjoy the satisfaction of building something. It’s not about the item itself—it’s about how it makes them feel.
To tap into this, use storytelling and word pictures that stir emotions. For example, when advertising a riding mower, you might describe springtime: birds singing, flowers blooming, children flying kites—the perfect moment to finally invest in that mower you’ve always wanted. By helping customers “feel” the benefits, you push them closer to a purchase.
3. Stay in Contact
Sometimes, a customer doesn’t buy right away. That doesn’t mean the opportunity is lost. Following up can turn an almost sale into a loyal customer.
Online marketers often use free newsletters, reports, or special updates to stay connected with prospects. Not only does this keep your product in front of them, but it also builds trust and provides ongoing value. In the long run, consistent contact transforms prospects into satisfied, returning buyers.
Conclusion:
The businesses that thrive during economic ups and downs are the ones that understand their customers. By focusing on one strong offer, connecting emotionally, and maintaining consistent communication, you create a foundation for steady growth. Apply these three tactics, and you’ll keep your sales rising—no matter what the market looks like.