1. Let Them Procrastinate
Procrastination has stolen millions of dollars from businesses. The longer customers delay, the less likely they are to make a purchase.
Here’s how it works:
- Customers leave without buying.
- Time weakens their desire and distracts them.
- They forget about the purchase completely.
💡 Fix it: Create irresistible deals with expiration dates. Add urgency and reward fast action to prevent “almost sales” from turning into lost profits.
2. Stay Off The Top Of Their Priority List
If your product isn’t high on their priority list, they won’t buy. Money always follows perceived importance.
💡 Fix it: Use emotional storytelling to show value.
- Selling a home business? Highlight freedom and flexibility.
- Selling water skis? Paint the thrill of sun, speed, and water.
Make them feel the importance of your product and raise its priority in their lives.
3. Don’t Build Trust
Without trust, customers hesitate. Online shoppers especially question bold promises.
💡 Fix it:
- Offer unconditional guarantees.
- Share testimonials and reviews.
- Add transparency: team photos, contact numbers, and personal touches.
Trust transforms “almost customers” into loyal buyers.
Final Thoughts
How many potential customers have slipped through your fingers? By reducing procrastination, increasing priority, and building trust, you can turn hesitant buyers into repeat, loyal customers who fuel your business growth.